Direct Marketing

Unity Business Solutions™ provides direct marketing, which is a type of marketing focused on driving a specific “call-to-action.” Direct marketing evokes measurable responses from consumers. We challenge our clients to focus their direct-mail budgets on direct response advertising. Direct response advertising asks your prospects to take a specific action, such as calling a free phone number or visiting your website. Instead of investing in a scattershot means of advertising, you can send out literature directly to a list of pre-screened potential customers so your return on this marketing investment will increase significantly!

Marketing

Unity Business Solutions™ goal is to help small businesses stay on task with their marketing needs.

If you have a small business, but not an in-house marketing department, one of our account representatives can sit down with you to determine your overall marketing strategy. We make it our business to help you stay on track and in budget to effectively provide solutions and build relationships that matter. This holistic approach to your yearly marketing plan and budget will save you valuable time and money!

Direct-Mail

Stringent postal service criteria have made standard class mail difficult for individuals to prepare and submit their own direct mail. Unity Business Solutions™ will import your mailing list into our mailing software or purchase a mailing list, with selected sort breakdowns to fit the needs of your target market.

Postal approved software will standardize addresses according to postal specifications. NCOA (move update) software will check the addresses on your list with the post offices change of address listings ensuring better delivery. Unity Business Solutions™ also provides you a list of addresses that do not meet postal requirements for automated lower postage rates.

Inkjet addresses are printed directly onto your piece for a crisper and cleaner look that will help with greater customer readability. Sorting, traying, and delivering your mailing to the post office are done for you. Determining the most cost effective postage allows us to pass this savings directly to you.

Email Marketing

Unity Business Solutions™ has partnered with Constant Contact, a leader in email marketing and surveys to provide a simple cost effective solution!

Email marketing by Constant Contact is an easy, effective and highly affordable way to get your message out. It helps you create high-impact, professional-looking e-mails fast and with no technical expertise to help you build successful, lasting relationships with your clients.

With email marketing by Constant Contact, you can:

• Choose from more than 160 easily customized HTML email templates-or have Unity create something that is consistent with your brand!
• Create highly visual, graphically compelling email newsletters and promotions in just minutes with our step-by-step Email Wizard.
• Drive more traffic to your website with focused, targeted email communications.
• Build and manage your email list-import existing customer lists, add names individually, or capture contact information from website visitors.
* Measure your email campaign results instantly—check click-through rates, review new subscribers, and see who opened and clicked on each link.
* Communicate with your audience with confidence, knowing that Constant Contact will take care of getting your e-mail delivered and CAN-SPAM compliance.

Discover how the power of e-mail marketing by Constant Contact can help you better connect with your customers or members, help to maintain your relationships and grow your organization.

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